Posted on 27 March 2011 under General Stuff | Comments Off on The power of advertising …. Fake or otherwise
The power of Advertising is huge , be it good or bad especially when it comes to food advertising.
There are some really good bits of food advertising and then there are loads of really bad or false advertising.
Advertising comes in so many different formats or media that bombard us the consumer with all kinds of messages on a regular basis. Everywhere you go or look you see things be they foods, cars, houses, products of all different kinds .
One of the worst for Fake or misleading Advertising is that land of the Golden Arches “Mcdonalds” They regularly show images of these giant sized burgers and fries , and we all know and accept that what we get in that little brown bag is going to be 100 times smaller than the picture but we still accept it as being ok … why is that?
My Husband and I were driving through the bottom part of Parnell in Auckland a few weeks ago and stopped at the traffic lights and to our left was this huge poster for Mcds showing a meal deal that had small fries with it , while sitting there we worked out that the size of the fries on the picture would have been equivalent to six of the small size fries you would normally get. Now I know that its just a poster and that its only aim in life is to encourage you to buy this meal, but its still lying to you , giving you false hopes even though your rational mind knows your not getting what the poster says size wise.
There should be strict laws in place to ensure that what your looking at on a visual level is the same as what your getting on a physical level. Its a bit like labeling laws they have to be fairly precise and true to the product so that you the consumer are actually getting what it says on the packet.That that mcmuffin with the big strips of bacon and a gorgous looking soft egg and cheese you see on the board is the same as that tiny lump of muffin with the single rasher of bacon and that hard solid egg and plastic cheese that you get wrapped up in paper on your order.
An Example of a really good piece of advertising is at my local fruitworld vege store in New lynn , they have a picture on the outside of their shop of this gorgous deliciously soft poached egg on wholegrain toast topped with ground black pepper and flat leaf parsley. I have had to stop parking in that particular spot as every time I see it it makes me want to lick the poster and go straight home and have poached egg on toast. The size of everything on the poster is realisitic and it just looks so delicious and inviting.Now if Mcds and other food advertisers can take a leaf out of the people who made this egg posters book the food would be presented more true to what it is and people subconciously wouldnt feel cheated.
Posted on 9 March 2011 under General Stuff | Comments Off on What is your comfort food?
Those things that you crave at different times for loads of different reasons?
For Example when Im coming down with a cold or flu I get this Massive craving for Watties Tomato soup in a can.
I do admit to eating Canned soup from time to time and in winter there is nothing nicer than soup, but when Im sick this becomes almost an obsession in the day or so leading up to really coming down with it to the point where I just have to go and buy some if there is none in the house… and there are certain rituals I have when it comes to eating it at those times,
it has to be in a bowl not a mug (when Im feeling fine and just want to have soup I prefer it in a mug),
it has to be super hot ,
and it has to have 2 bits of toast on the side cut in to strips … nothing else will do 🙂
Other comfort foods for me especially when im feeling a bit down and flat are things like
creamy mashed potato, sometimes with gravy and sometimes with out,
a big bowl of spaghetti done really simply with butter, black pepper and parsley and a little parmigiano if I have any in the fridge,
good dark chocolate preferably peppermint filled,
and a nice big cup of slightly milky tea is always a great pickme up at any time.
Comfort foods may not necessarily be the healthiest food choices but they are what your body craves when it needs to be comforted in what ever way at that time. They wrap you up like your favourite blanket or your favourite pair of arms be they your spouses, your parents, your lovers ,your grandparents or siblings or who ever you turn to for comfort.
Long live wonderful comfort foods , how ever different they may be. Share your comfort foods with me and the rest of the world it would be really interesting to see the similarities and the differences.
Posted on 2 March 2011 under General Stuff | Comments Off on We Got Married
On the menu for dessert myself and a great freind made “Mexican wedding cookies” “Kouribiades” “Croatian Peaches””Amish chocolate cookies””Danish wedding cookies” and then we placed them all on platters with dates, apricots, mixed nuts and dried fruit. Along with the dessert we had our gorgous wedding cake that a wonderful freind of ours made it was 3 tiers with a rich fruit cake on the bottom, white chocolate mud cake in the middle, and lemon and passionfruit cake on the top tier. She did an amazing job it was spectacular.
As all the food was served cold it was mostly prepared the day before and then just finished off on the day by lovely willing helpers.
We had a few dramas with having aproblem with the hot water the day before and then the night before having a power cut at the venue which freaked me right out as it was hot summer time and I was thinking OMG what if the power doesnt come on and all the wedding food is spoilt , eventually the power came back on and there wern’t too many dramas on the day